The project, located high above Brisbane at Spring Hill, was renamed Cirrus - after the highest, most rare cloud formations. The name and the attributes behind it then inspired the sophisticated yet minimal visual identity. The clean white palette hints at the potential opportunity to co-create your own masterpiece and allows the renders to shine. The identity beautifully delivers on the brand promise of ‘an elevated approach to city living’ underpinned by the positioning ‘High above it all’.