Akin

Theola project | 2021

Brand identity
Akin ā€“ A reflection of you.

A place where artful living meets technology. Integrating the latest advances in home and security smart systems. Akin adapts and evolves to compliment the needs and routine of each resident. Streamlining their experience and allowing them to focus on the things that really matter.

An identity, driven by technology, without sacrificing warmth and soul of an ideal home. A home that enables you to be the very best version of yourself. That surrounds you with all your favourite things. It is a mirror of who you are and what you want most in life. It allows you to do all the things that you most enjoy, that make life broad and deep and fulfilling.

With a concept shifting away from typical lifestyle imagery in favour of a more personal and editorial approach.The intention is to allow the audience to put themselves in the frame. Focusing on transitional light, vitality, culture, and public space with incidental activation.

Akin ā€“ It is the perfect reflection of both your present and your future self. The way you see yourself now, and the way you choose to be.