Bellevue Design & Construction

2021

Brand identity
Beautiful homes are more often perceived by the facade and finishes, missing the precious moments, such as signing the contract, browsing moods boards, choosing the materials and more importantly the construction process. Bellevue makes sure you embrace the whole process by providing a full customer experience with the latest products and technologies regardless the price range.

Bellevue - beautiful view & memories - The perfect analogy for the experience Bellevue share along their building procedure. The new identity captures the idea of “Together we build the story of a lifetime”, via a simple visual trick of turning two ‘L’ into a laneway.

The laneway graphic becomes a language throughout to highlight Bellevue working hand in hand with their partners in any circumstances to fulfil their new home dreams - a place of retreat.