Subtle yet artistic
To be able to express the brand complexity and brings out the energy within, various dynamic geometric shapes has been created as symbolisation throughout the honey label series.
These well thought shapes each represent either the key ingredients or the strategic locations of the brand background.
THE MEANING BEHIND
To enhance each products has its own unique characteristic and flavour, a unique emblem is designed for each category of honey. This could well demonstrate every product is carefully monitored, ensuring each bottle are in great quality. It is not only achieving a nature modern aesthetic look but also match the youthful approach vision of Kiwi Manuka®.
Colour plays an essential role in visual identity. In order to present the natural and organic flavours of the brand, pastel colour palette is used across the honey range. Mānuka honey is renowned worldwide for its “Unique Manuka Factor” (UMF™). It has the richest taste among all other honey, hence the most vibrant colour is used to differentiate it from others. While each floral honey’s colour palette is following the characteristic of their own flower.