Sky Lotus - Brand Identity
Sky and Lotus, one of the latest additions to the Valley’s nightlife. A destination created to offer an élite and luxurious upper class experience whilst keeping up with the urban culture and lifestyle. A series of corporate identity has been created inspired by the funky atmosphere at the club.
Combining the S and L - the initials of the name of the club, it has formed the shape of lotus using circular lines. It is crucial that the identity of this brand to not be as static to represent the vivid night life. Typography placement and various optical illusion pattern has been created to achieved the sense of funky motion.